what's included
Everything in Leads Mastery
A complete acquisition department, built and run for you. Below is every role you would otherwise hire, and what each one delivers.
01
Your acquisition infrastructure
Replaces: Website designer / developer · $85,000/yr- Fully managed website
- Website hosting
- Ongoing website modifications
- Forms and opt-ins
- AI chatbot
- Chat escalation system
- Website Caller ID
- Retargeting setup
- Conversion tracking
02
Your follow-up engine
Replaces: CRM + automation specialist · $88,000/yr- Email follow-up
- SMS follow-up
- Marketing workflows
- Automated nurture
- A 180-day nurture sequence
- Weekly email communication
- Unlimited opted-in email touches
- Unlimited opted-in SMS touches
- Monthly print communication
03
Your paid acquisition
Replaces: Paid media strategist / buyer · $72,000/yr- Meta ad campaigns
- Paid media strategy
- Retargeting
- Webinar, event, booking and application campaigns
- Website visitor campaigns
- Ongoing optimization
04
Your outbound machine
Replaces: Data + outbound specialist · $62,000/yr- Ideal customer targeting
- List building, data sourcing and enrichment
- Segmentation and lead scoring
- Cold email infrastructure
- Messaging and email sequences
- Campaign execution and ongoing optimization
05
Your AI Voice SDR
Replaces: AI implementation support · $80,000/yr- AI Voice SDR built around your business
- Scripting and conversation flow
- Qualification logic
- Workflow connection
- Calls warm prospects from paid, website, organic and your existing database
06
Your human outreach team
Replaces: SDR / business development rep · $58,000/yr- Daily outreach and follow-up
- Live conversations
- Lead qualification
- Booking assistance and call confirmation
- Escalation and re-engagement
- AI conversation oversight
07
Your recovery system
Replaces: the second SDR nobody ever hires- Call confirmations and appointment reminders
- Missed appointment follow-up
- No-show recovery
- Missed lead recovery
- Unresponsive lead follow-up
- Booking recovery
- Old database reactivation
08
Your content and visibility
Replaces: Copywriter · $65,000/yr- Ongoing social content and posting, Facebook and LinkedIn
- All ad copy, email copy, follow-up copy, nurture copy, cold outreach copy and website copy
09
Your reporting
Replaces: Marketing manager · $85,000/yr- Ads performance reporting
- Conversion, pixel, campaign and lead source tracking
- Pipeline reporting
- Custom dashboards
- Ongoing performance monitoring
10
Your strategy access
Replaces: Sales + marketing strategy · $95,000/yr- Monthly Strategy Advisory
- Monthly C-Suite Strategy + Masterminding
- Monthly Pipeline Execution Lab
Address
Payment
what this team costs to hire
$690,000 / year
In base salary alone. Before payroll taxes, benefits, software, recruiting, and the cost of managing nine people.
Leads Mastery, 24-month: $6,000 a monthOnboarding $0.
Average US base salaries, 2026, rounded down. Sources: Indeed, Glassdoor, Built In, ZipRecruiter, Salary.com. Base pay only.
real business owners
Their words, their numbers, their names
"Before Leads Mastery, we were averaging maybe 3 discovery calls a month. All from referrals. Within 60 days of launching, we had 18 qualified meetings booked. For the first time in 8 years, I actually know where next quarter's revenue is coming from."
CEO, 40-Person MSP · Southeast US
"We wasted $120K on marketing agencies over two years. Nothing stuck. Leads Mastery built our pipeline in 8 weeks and we generated $380K in qualified pipeline within the first 90 days. This was the first system that actually felt like ours."
Managing Partner, IT Services Firm · Midwest
"I was terrified to hire an SDR because I didn't have anything for them to work with. No scripts, no campaigns, no playbook. Leads Mastery gave my SDR everything they needed on day one. Best investment I've made in 5 years."
Founder, Cybersecurity MSP · Northeast US